Laughland is a new at-home teeth whitening kit that uses the same formula dental hygienists use at the office to whiten your teeth professionally at home. While other kits were focused on marketing, Laughland focused on research and development. They carefully tested their formula and applicator to re-create the “in-office experience” at home.
Laughland uses the same active ingredient - hydrogen peroxide - that we rely on in professional dental offices. Of course, other kits also used hydrogen peroxide. So why weren't they effective? Well, Laughland is made by a dentist - which makes a huge difference. It's specially formulated with glycerin and sodium hydroxide to neutralize that acidity in peroxide so that you can enjoy whiter teeth without the sensitivity issues of other teeth whitening products.
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